A structured and thoughtful launch can make or break your MVP. Use this checklist to prepare and execute your product launch with clarity and confidence.

1. Set Clear Goals

• Define success metrics (signups, conversions, feedback, etc)
• Decide how you will track and measure results
• Align goals with business objectives

2. Understand Your Audience

• Identify key user segments
• Research user behaviors, pain points, and preferences
• Validate assumptions with real data or interviews

3. Craft a Clear Message

• Write your one-liner or elevator pitch
• Develop consistent messaging for all channels
• Create a short explanation of your value proposition

4. Plan Your Timeline

• Choose a realistic launch date
• Break tasks into weekly milestones
• Assign responsibilities to each team member

5. Prepare Marketing Assets

• Design a landing page with clear call to action